Part of the market, part of the stereotype? Is Dutch Bros becoming just another coffee stand?
A simple question, if you accidentally make an extra cup of coffee, do you throw it away? Most people would give that extra cup of coffee away, …...but not the new face of Dutch Bros? As many of you I am sure are aware, our very own local coffee family Dutch Bros, went public on the stock exchange September 15th of this year. This company historically has aligned well with my own value system, and I have even had the opportunity to meet Travis, and it is very important to me that it maintains its mission statement. Travis is the type of guy who would finance one of his employees, starting up their own franchise, if they showed the passion for it (Assuming all other prerequisites for franchising had been met). All employees started at the same level, and genuinely had equal opportunity. There was no outside influence, and so the values of Dutch Bros were consistent. But with Travis no longer running the show, new changes like the app coming out, and most recently the company goin